Example campaign
Come back for double
- Who
- Members nobody has seen for a while
- Offer
- 2 stamps per visit
- When
- Every day
- Venue
- Your Café
Loyalty cards for local businesses
Turn first visits into regulars.
Give customers a loyalty card they keep in their phone’s wallet. Every visit brings them closer to a reward — and gives them a reason to come back.
- Google Wallet and Apple Wallet
- No app for customers to download
- No credit card required
- From NZ$9.99 a month after the trial · See pricing
Built for businesses where the same customer comes back — at one counter or several.
- Cafés
- Barbers
- Salons
- Restaurants
- Studios
- Retail
Included on Solo and Business
Every card gives them a reason to come back.
The card shows customers how close they are, and your staff hand over the reward when it’s full. That is on every plan, from day one.
-
Customers scan once.
A code on your counter opens the card straight away. No app to download, no account to create.
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Progress they can see.
Staff scan the card and add a stamp. The card in their wallet shows how many are left to the reward.
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A reward waiting.
When the card fills, it says the reward is ready to claim at the counter. By default, stamps past the target carry over to the next card.
How it works
What customers see in their wallet.
Four steps, and your customer only has to do the first one. No app to download, no password to remember, no paper card to lose.
Scan · no app required
Saved to Google Wallet
Visit recorded
Reward ready
Customers save their loyalty card to Google Wallet or Apple Wallet, with a web card also available when needed.
For your team, it’s just as simple: create the card, display your QR, and add a stamp after every visit.
Make it yours
A loyalty card that looks like your business.
Customise your card with your business name, colours and reward.
Reports
See whether people are coming back.
Your dashboard counts the things the card records, on every plan. It doesn’t guess at sales or revenue.
- Customers
- 214
- Visits (7 days)
- 96
- Stamps issued
- 1,380
- Rewards earned
- 112
- Rewards redeemed
- 97
- Rewards waiting
- 15
- Visits (7 days)Visits recorded at the counter in the last seven days. A visit that earns extra stamps still counts once.
- Stamps issuedEvery stamp given, bonus stamps included.
- Rewards waitingRewards customers have earned but not claimed yet.
- Per venueStamps given and customers activated at each venue, so branches can be compared.
- With EngageEach campaign shows the stamps it gave and, if you held a group back, visits per member for each group.
Custback Engage · optional add-on
Campaigns: extra stamps for the visits you want more of.
Choose who a campaign is for — everyone, new members, regulars, or people who have stopped coming — and give them bonus stamps when they visit.
+NZ$9.99 per venue a month, on top of Solo or Business. We’re opening Engage shop by shop, so it isn’t available to every account yet. Once it’s open for yours, you can add it from three months after your programme goes live (the day your free trial starts), because targeting by visits needs that history first.
Your Café
Digital Stamp Card
2× stamps
Collect 2 stamps instead of one, every day.
4 of 10 stamps
- A lapsed member comes back
- Staff scan the card
- +2 stamps
- Card updated
Example campaign
Tuesday afternoons
- Who
- Everyone with a card
- Offer
- 2 stamps per visit
- When
- Every Tuesday, 2pm–5pm
- Venue
- Your Café
Your Café
Digital Stamp Card
2× stamps
Collect 2 stamps instead of one, every Tuesday, 2pm–5pm.
6 of 10 stamps
- Customer visits on a Tuesday afternoon
- Staff scan the card
- +2 stamps
- Card updated
Example campaign
Five in a row
- Who
- Regulars, by how often they visit
- Goal
- Visit 5 days in a row
- Bonus
- +1 stamp
- Limit
- One visit counts per day
Your Café
Digital Stamp Card
5-day streak
Visit 5 days in a row and earn 1 bonus stamp. One visit counts per day.
7 of 10 stamps
- A regular visits each day
- One visit counts per day
- Day 5 completes the streak
- +1 bonus stamp
No messages to send
Custback doesn’t email, text or notify your customers. On Google Wallet the offer is written on the card; on both wallets the bonus stamps land when staff scan.
Measure it honestly
Hold a group back from the bonus and compare their visits with the people who got it.
You stay in control
Pick the venues it runs at, and pause or end a campaign whenever you like.
Pricing
You pay for venues. Nothing else.
Two plans, and the only difference is how many venues you run. Email support is included on both.
30-day free trial, starting the day you go live · No credit card required · Cancel anytime
Solo
NZ$9.99/month
One venue. The whole programme, priced for a single shop.
- One venue
- Your branded card in Google Wallet and Apple Wallet
- Unlimited customers, stamps and rewards
- Email support
QR sign-up, reward setup and activity reporting included.
Start your 30-day free trialBusiness
NZ$14.99/venue/month
More than one venue. Priced per venue, so two shops cost two venues and nothing else changes.
- Everything in Solo
- As many venues as you run, priced per venue
- One dashboard across your venues
- Stamps and sign-ups reported per venue
Start on Solo and open a second venue, and we move you here.
Start your 30-day free trialWhat would Custback cost you?
Solo covers one venue. On Business the price is the same per venue however many you have — talk to us if you need rollout help or consolidated billing.
Today 30-day free trial, no card needed
NZ$0
Business 1 × NZ$14.99
NZ$14.99
After your trial
NZ$14.99/month
Later, once Engage is open for your shop and you add it
Engage 1 × NZ$9.99
NZ$9.99
With Engage
NZ$24.98/month
Excludes GST · Billed monthly in NZ$ · Cancel anytime
- Never charged for
- Customers
- Loyalty members
- Cards issued
- Stamps
- Rewards
- QR scans
- Customer activity
Your bill doesn’t grow because your loyalty programme is being used more.
Prices exclude GST, the way New Zealand business software is normally quoted. Custback is not GST registered, so the price you see is the amount you are invoiced today.
Why Custback
A loyalty card customers don’t have to remember.
Three ways to run a loyalty programme, and what each one asks of you and of your customer.
| What matters | Custback | Paper stamp card | Custom loyalty app |
|---|---|---|---|
| Ongoing cost | From NZ$9.99 a month, per venue | Reprinting, every time you run out | Development and maintenance, ongoing |
| Time to launch | A few minutes | Design, print and distribute | Usually weeks or months |
| Customer setup | Scan and save to the phone’s wallet | Take and carry another card | Download, install and create an account |
| Customer app required | No | No | Yes |
| Card progress | Updates automatically | Counted by hand on the card | Can update automatically |
| Staff corrections | Recorded and traceable | Difficult to trace | Depends on the build |
| Lost card | No physical card to replace | Progress may be lost | Customer signs in again |
| Customer data | Held under the business account | Usually anonymous | Depends on the build |
| Ongoing maintenance | Managed by Custback | Reprint and redistribute cards | Development, updates and store releases |
This is how these three approaches are usually put together, not a ranking and not a review of any particular product. What a paper card or a custom app actually costs, and how long either takes, depends on your printer, your developer and what you need. The Custback column is the one we can be held to.
Works with your setup
No need to replace your POS.
Custback runs alongside the till you already have rather than plugging into it. Staff add a stamp from any phone or tablet, so nothing about the way you take payment changes and there is nothing to install on your counter.
- Runs alongside any POS
- Google Wallet and Apple Wallet supported
Your data
The customer list is yours.
The questions worth asking any company you hand your customers to, answered plainly.
- You own the list, and you can take it The names, contact details and stamp history belong to your business. Ask and we will export the lot, or delete it. We do not sell it and we do not advertise with it.
- One shop cannot see another Every record carries the business it belongs to, and a query that does not say which business is refused outright. Your customers are not pooled with anybody else’s.
- The wallet provider never learns who they are Google and Apple get what the card shows — your branding, the stamp count and a card code. Your customer’s name, email and phone are never sent.
- Joining is not consent to be messaged Saving a card signs nobody up to anything. Custback doesn’t send marketing email, texts or notifications to your customers.
FAQ
Questions worth asking.
View all questions →Do my customers need to install an app?
No. They scan the code on your counter and the card is saved to the wallet already on their phone. No download, no account, no password.
What does it cost?
Solo is NZ$9.99/month for a single venue. Business is NZ$14.99 per venue/month. Engage is an optional add-on at +NZ$9.99 per venue/month. We’re opening it shop by shop, from three months after a programme goes live. Every account starts with a 30-day free trial, with no credit card needed, and there are no recurring charges for customers, cards, stamps, rewards or QR scans.
Can I run more than one shop on the same account?
Yes. Custback Business supports multiple venues under the same business account, with one dashboard across your locations and staff assigned to the venues they work at.
How does a staff member add a stamp?
They open the scanner on any phone or tablet, sign in once, and scan the customer’s card. The stamp lands immediately and the customer’s card updates on its own shortly after.
What if someone forgot their phone?
Every customer has a short card number they can read out. Staff type it in and the visit still counts.
What happens when a card is completed?
The reward becomes available and the card says so. Staff redeem it at the counter, and the next card starts. By default, stamps collected past the target carry over, so a customer is never punished for coming back early.
Are campaigns included, or are they Engage?
Campaigns are part of Engage, the optional add-on at +NZ$9.99 per venue a month. Your loyalty card — stamps, rewards, your branding, the QR sign-up — works on its own without it. We’re opening Engage shop by shop. Once it’s open for yours, you can add it from three months after your programme goes live, because choosing who to reach by how they have been visiting needs that history first. Campaigns give bonus stamps at the counter; they don’t send messages.
Which wallets does the card work with?
Custback supports both Google Wallet and Apple Wallet, so customers can save their loyalty card to the wallet on their phone. A web card is also available when needed.
Does Custback work with my POS?
Custback runs independently of your point-of-sale, so you can start without changing or replacing anything your team already uses. Stamps are added by scanning the customer’s card on any phone or tablet. If you want Custback wired into your own systems, talk to us about what you need.
Who owns the customer data?
You do. We store and process it to run your program and nothing else — we do not sell it and we do not advertise with it. Ask us and we will export or delete it.
Your next customer is good. Your returning customer is better.
Set up your loyalty programme today and run it free for 30 days.
No credit card required · Cancel anytime